Working with JWT and Fly Films in Shanghai, we travelled in all over India to create a global digital campaign for Levi's new brand, Denizen. Along the way two explorers from different parts of the world joined the team in the search for inspiration to create their own custom-designed pairs of jeans.
The 10-day schedule was filmed in Mumbai, Goa, Jaipur and Jodhpur.
In one of the episodes, we had to make an elephant wear a checkered shirt and jeans to compete at the Jaipur Elephant Festival. Our experienced Producers went to Jaipur to shortlist an elephant, take her measurements and get the outfit stitched. The outfit was perfect on the day of the trial but a day before the shoot when we did the trial again in front of the client, the size was incorrect. We were absolutely flabbergasted about how this had happened. Thankfully the elephant handler figured out the problem. The measurements as well as the previous trial happened when elephant hadn’t eaten. So, the solution was pretty simple actually. We just had to appropriately manage the elephant’s diet on the day of the competition. The catwalk was a huge success and everyone at the festival went crazy seeing an elephant wearing Jeans. Our lady did not win the first prize but did grab a special award, which we still very proudly display on our desk.